Internet marketing is a general term that encompasses a wide range of strategies to promote a company and its products using online tools. The main goals are to attract potential customers, increase traffic to the site, and increase sales.
Before the active development of Internet marketing channels, the costs of promoting products or services in the marketplace were often exorbitant, difficult to measure. For example, it was quite time-consuming to determine the level of brand awareness through consumer focus groups. Today, virtually every company can develop its online business, engage in its optimization, predict the effectiveness of campaigns and calculate the return on investment.
When figuring out what internet marketing is, it’s important to understand that it is constantly evolving. If a few years ago it included website promotion, mailing lists and online advertising, today the promotion of business on the Internet can not be imagined without videos, blogs, targeting in social networks and many other tools.
The benefits of internet marketing
Unlike offline promotion channels, internet marketing offers exceptional opportunities to accurately assess the impact of any tool, to analyze how visitors interact with the site or landing page, to conclude how best to interact with potential customers. We already told you about how to measure the effectiveness of Internet marketing.
Analytics for web and mobile apps help determine which channels are the most cost-effective, which groups of users show activity and brand loyalty.
The main advantages of Internet marketing:
- 24/7 operation of the online business. If all processes are automated, the client will be able to place an order at any time of the day, the entrepreneur will not have to worry about overtime payments to their employees;
- Individual approach to advertising. It becomes possible to make offers that accurately reflect the interests of potential customers;
- The prospect of establishing a long-term relationship with customers. With the help of various techniques (remarketing, email marketing) it is possible to keep the attention of your customers.