Development of means of visual brand identification. The communication of brand characteristics through the visual channel, the formation of brand positioning in the minds of consumers.
Any brand can be described in three dimensions:
Visual identification – any media that a person perceives by sight,
Verbal identification – naming, mission, slogan, copywriting and stories about the company,
Sign system – a set of signals and associations, the perception of which contributes to the creation of the brand image.
What the right visual identity does for your business
Creating a visual identity allows a company to Stand out in the market and get the following benefits:
The target audience recognizes your product and distinguishes it from the mass of similar ones in the first few seconds of eye contact,
The company acquires its own style – now you are visually different from your competitors,
Attractive design creates loyalty to the brand and increases sales.
And it works not only in B2C sector. Representatives of the B2B sector corporate style and thought-out visual identity will add credibility and make more effective promotion through online and offline channels.