To increase sales, the promotion of the brand or product should not be engaged in from time to time, but constantly and at the proper level of professionalism. As practice shows, the “drain on the budget” occurs when using the method of trial and error by novice marketers. We think that you do not need this way at all.
Delegating this process to our company will allow you:
- increase the efficiency of marketing activities by connecting a team of experts in different industries – strategic marketing, advertising management, copywriting, design,
- to build a structured approach to promotion,
- to form a plan of activities for a certain period,
- to increase recognition of the company, to attract the target audience,
- improve the financial performance of your business.
How to analyze markets where the company is present and determine the competitive environment in each market. One and the same product can be present in different markets, so during the analysis we identify direct and indirect competitors.
There are situations, when in order to sustain the profitability of the business, the company’s product must be transferred to other markets, or a new product must be developed for new markets on the basis of existing technologies, which is connected with high risks, but allows to escape from dense competition.
It is also necessary to analyze the target audience – we fix socio-demographic indicators, identify groups of types, determine motives and needs, conduct quantitative and qualitative research, build hypotheses of behavior and preferences. All this gives an understanding of what properties of the product meet the needs of the target audience, what to emphasize in advertising communication and where to place advertising materials effectively.