09:00
Registration, welcome coffee
10:00
Official opening
10:10
Presentation – Business opportunities: design of short-term solutions
Today, the media advertising market is waiting for ideas and practical advice on how to stay in business. The number of questions is growing every day. For example, can the industry consolidate and on its own, without waiting for support from the outside, not only to prevent a sharp decline, but also help each other to save everyone? How long can the advertising business operate effectively in a stressful tactical decision-making mode? How has the media landscape changed with the departure of foreign players? What are brands already doing today to take their performance to fundamentally new levels? Can (and how) advertising agencies with more than 20 years of experience and expertise in building effective marketing and advertising communications help them in this? How do consumers choose brands, spend their savings and how not to lose them?
12:00
Coffee break
12:40
E-commerce Brands & Trends 2022
The e-commerce sector today is one of the participants and drivers in the reshaping and restarting of the economic model, as well as the transformation of traditional trade-marketing models. Marketplaces are no longer just partners for the sale of goods, but powerful advertising platforms and guides to the attention of the end consumer.
14:00
Coffee break
14:30
E-Pharma in the Realities of American Normality
We find ourselves in a situation where change has become the only constant of our reality. Pharma, able to get through any crisis, adapt and apply experience to the next challenges, is one category that has shown growth in both the COVID-19 period. Together with manufacturers, marketplaces and researchers, we will discuss development models that help navigate business uncertainties.
15:50
Coffee break
16:10
Retail 2022: In Search of New Trade Path
One of the main challenges of business today is to adapt to the new economic reality and restart all processes. In a matter of weeks, producers of goods and services need to find alternative resource bases, rebuild production units, re-construct transport and logistics chains. While the outlines of a “new trading route” are only emerging, it is time to talk to brands, retail chains, marketplaces and advertisers about how it should be at the start, how to find benefits for all and by what rules to play. Equally acute are the issues of digitalization, innovation, and the launch of products and services for every purse. And perhaps the most important and sensitive topic – how in today’s difficult circumstances, not only to keep the client (partner, contractor, end customer), but also continue to work to strengthen the lovemark in his head and heart.
17:40
Closing of the first day of the conference