09:00
Registration, welcome coffee
10:00
The impact of visuals on brand building and marketing success
It is scientifically proved that through vision people perceive 90% of the information flow. And visual perception is a process controlled by the subconscious, that is, it is not directly controlled. For this reason, when the visual channel is used correctly, an emotional connection between the consumer and the brand is formed.
12:00
Coffee break
12:40
What does proper visual identity give to your business?
Visual identity creation allows the company to stand out on the market and get such advantages: the target audience recognizes your product and highlights it from the mass of similar ones in the first seconds of eye contact, the company acquires its own style – now you are visually different from your competitors, attractive design forms loyalty to the brand and increases sales.
14:00
Coffee break
14:30
Development of visual brand identity
We will consider in detail the stages of creating each element of visual presentation on the pages of corresponding services.
15:50
Coffee break
16:10
Brand Strategy” discussion.
The foundation of brand strategy is the definition of goals and positioning.
The first stage of brand strategy creation, on the correctness of which all further steps and their effectiveness depend.
Before development, it is important to make sure that all participants understand them equally.
17:40
Closing of the conference. After-party.