Press Releases

Click here for all the latest news.

Paramus, N.J. - 6/9/2009 - In its continuing June webinar learning series, NAPL is offering two new summer webinars on Sales Compensation and Mobile Marketing, respectively at noon on Monday, June 15 and Tuesday, June 16. Both are sponsored through the generous support of Canon. The Monday webinar will focus exclusively on sales compensation issues, followed by Tuesday’s webinar on a new marketing technology – mobile marketing – which should be of special interest to sales people as it involves innovative use of today’s pdas/smart phones to get messages across to key customers.

“Although the two topics are very different, sales and marketing are frequently talked about in the same breath,” notes Rhona Bronson, SVP, Marketing, NAPL.  “The two webinars look to concentrate on different aspects of a company’s outreach plan for attaining and retaining customers.” 

Does Your Sales Pay Plan Match Your Business Growth Plan?

On Monday, June 15th 12:00 noon ET the sales webinar entitled ‘Solving the Sales Compensation Puzzle’ presents latest findings from NAPL’s recently released Sales Compensation Study as a backdrop for discussing how to design a plan that fits with a company’s growth goals. Andrew Paparozzi, NAPL’s chief economist who led the study, provides key findings to help printers see how their own plans stack up against industry norms.  He’ll be joined by Mike Philie, NAPL’s senior sales consultant, who discusses how compensation plans directly impact business performance and can be changed to better align with your growth goals. You’ll learn: 

•How leading companies are implementing innovative compensation models
 
•Key obstacles that stop most printing companies from changing direction
 
•Action steps you can start to bring compensation in alignment with  management goals 

•What sales configurations work and don’t work when evolving into a market service
provider        

For more information on the study, and to preview videos of the two key speakers, go to: napl.org/salescompstudy.  To register for the sales webinar, go to: http://tinyurl.com/plmlor.

Smart Phones for Smart Marketing

On Tuesday, June 16th, 12:00 noon ET, the PrintPlus webinar ‘Integrating Mobile Marketing into Print’  shows how print service providers can use newer mobile technologies to expand their own service offerings as a complement to print. Designed as a beginner-level tutorial, material is presented by Thad Kubis, President of NAK Marketing and Communications, Inc.  Thad has been at the forefront of adapting emerging marketing technologies into sales and profit generating tools, often linking offline and online technologies into a seamless and powerful marketing initiative.   

“The new digital world requires a look at new marketing technologies,” comments NAPL’s Bronson. “The entire June PrintPlus marketing series is geared towards emerging technologies that printers can consider in business development plans. It’s also critical that printers become familiar with new integrative marketing media, especially as they look to evolve into marketing service providers. The entire series brings participants up-to-speed on new marketing tools from PDAs to Twitter.”

To register for the Mobile Marketing webinar, the second in the PrintPlus series, go to http://tinyurl.com/lfuqt3. 

For more information, on the entire June series, or to register for other upcoming webinars, visit www.napl.org/SummerWebinars. Registration for all June webinars is free, so sign-up today.  

About NAPL’s Marketing and Sales Services:  NAPL provides sales and marketing support and business-building solutions for its membership and clients.  The Sales and Print Plus Series are free tutorials designed to increase marketing and sales know how in the industry.  NAPL’s Consultants are also available for customized assistance in building growth strategies for your business.

About NAPL:  NAPL is a not-for-profit business management association representing companies in the $120+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment.  The association also handles administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations visit www.napl.org or call (800) 642-6275.

                                                                          ###