The importance of social media and internet marketing in your sales efforts is controversial. Some argue that selling print and graphic arts services requires a more hands-on approach that requires phone calls and face-to-face meetings.
But others argue that you need to be easier to find, faster, and more convenient to work with and constantly touching your customers in multiple and different ways (email, social media, mobile). If you are interested in wading deeper in the social media waters, here are two ideas for three different levels of involvement.
If you’re a newbie, get more hooked-up!
If you haven’t already done so, sign up for LinkedIn, Twitter, and Facebook. It’s easier than registering for online dating sites like eHarmony and may in fact help your business. If you’re unsure what one should look like, just look at some others and if you ever get baffled, just ask your kids, a young person on staff, or a high school kid in your neighborhood.
If you’re just lurking, get busy
If you have just dabbled with social media, you should consider becoming more serious. The goal of social media is to get social—so you can start conversations or participate in conversations. That can be as simple as responding to someone else’s posting or as much as starting your own blog.
Content marketing or blogs are becoming increasingly important. Most are written but in the next year you will see more and more done as videos. The key is keeping up with your posts and your blogs.
Are you reluctant to embrace social media? Are you aware that search engines such as Google are using social media more to determine page ranking? How are you using social media to get closer to the first page in Google?
